The Paradoxical Way of Stock Market Investing

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The Paradoxical Way of Stock Market Investing

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The Paradoxical Way of Stock Market Investing

Stock investors (especially value investors) always look for fundamentally sound companies available below their discount price. They are trading at a discount due to some unfavorable short term developments. Buying these companies below their discount prices ensures a handsome return in future. So, buying low and selling high is the mantra for successful stock investing. And MoneyWorks4me.com provides you the MRP & Discount Price for all listed companies.

But there are times when prices of these stocks fall further after you have purchased them (below discount price). So, what will you do?

There are two approaches that can be adopted

A stock investor can buy more at lower price and bring down his average buy price. This approach is followed by big investors sitting on huge cash.

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Book losses when the prices are falling and then buy the same share again. Sounds Weird?

The second approach brings us to the “paradoxical ways of stock market investing”.Before explaining this concept, let me explain to you the intricacies of capital gain tax.

In Indian stock market, you are exempted from the capital gain tax levied on the profits gained from your market investments, if you have earned them by selling assets after 12 months. However, short term capital gain tax of 15% is levied on profits earned on selling shares within 12 months.

Now let us see how following the second approach will benefit you.

Suppose an investor- Mr. Rakesh has shares of two good companies A & B (1000 shares of each) in his portfolio. Shares of A & B were bought at Rs. 40 and Rs. 50 respectively. Suppose the current stock price of A is Rs 100 & that of B is Rs. 20. So, we are in a situation where we are gaining in one and losing in another.

Mr. Rakesh decides to sell the 1000 shares of company ‘A’, making a profit of Rs 60,000 (100X1000 – 40X1000). If, he is selling the shares within 12 months of its purchase, then he would be paying a capital gain tax of Rs. 9000 (15% of Rs. 6000)

But, he also sells the shares of company B, booking a loss of Rs. 30000 (20×1000 – 50x 1000). Immediately after this he buys 1000 shares of company B at Rs 20 (considering negligible brokerage and STT charges). So, why are we selling shares of B at a loss?

We must know that under normal circumstances, a ‘loss’ is actually a negative capital gain under the Income Tax Act. The capital gain (cumulative) will be calculated only after removing the effect of the loss (Rs 30,000).  So, cumulative capital gain from these two transactions would be Rs. 30,000 (Rs 60,000 – Rs 30,000). Earlier he was paying Rs. 9000 as tax, but now he will only pay Rs 4500 as capital gain tax (15% of Rs 30,000).

So, Mr. Raj paid 50% less tax and kept the shares of ‘B’ at a low price. So isn’t this a win-win situation for him where he pays fewer taxes and keep the share at a low price?

Keep this strategy in mind, and make wiser decisions while investing in the stock market. To learn the art & science of stock investing subscribe to our free weekly newsletter Stock Shastra, an educational initiative by MoneyWorks4me.com

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Techniques for Lead Generation

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Techniques for Lead Generation

Quality lead generation can never be possible without effective techniques. Leads generation is a must if you want to get new customers for expanding your business. Business owners will do best to hire call center agencies for business lead generation, as this helps them get a lot of new customers and also saves their time for giving attention to core activities of the company.

The techniques aiding lead generation

For quality business lead generation, matching domain referrals is indeed required. Business referrals differ depending on the industry you are working in; the call center company develops good rapport with companies that are in similar businesses. A company that is involved in supplying office stationary and printing may be of help to an SEO company or web designing company. This technique is based on making business to business sales; the sales representatives in a call center approach several prospects and businesses for exchanging leads.

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Telemarketing services provided by a call center also helps in sales lead generation. Cold calling is the process of calling up prospects randomly and imparting them information on the client’s products and services. This helps in quality lead generation regularly. Cold calling is an effective technique for leads generation if the campaign is properly planned and the execution is continuous.

Search engine optimization and internet marketing plays a pivotal role in lead generation. This is a cost effective, controlled and quick lead generation process that works effectively for established businesses and even for home professionals. You can get visitors to a site by having a well designed website, choosing the best keywords, and creating ads that are to be posted on search engine search results as well as referral sites.

Marketing and advertising the conventional way also helps in several cases. Before adopting this cost efficient strategy for sales lead generation, it will be advisable to research the market well and also consult an advertising agency that is trusted. This form of business lead generation is result oriented in some cases.

Email marketing is another tool for lead generation. This is definitely one among the cheapest options for leads generation. This tool is quite tricky to use. A call center agency generates leads by mass mailing; if related users get the email, there are brighter chances of them transforming into customers of your company.

Seminars and trade shows are other marketing strategies for lead generation. Products and services can be presented effectively through well targeted events and shows. It is to be kept in mind that seminars and events are normally attended by researchers, representatives of invitees, and journalists. This technique is however low rated for lead generation.

A reputed call center agency can save you a lot of trouble. Owning a business, you can ask your sales professionals to focus more on closing the sale after the lead has been generated by the call center representatives. It is important to properly follow up the leads before you close the sale; else you may damage the leads which have been generated after making loads of effort.

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New report – Apple will capture 76% of all mobile app revenues in 2011

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New report – Apple will capture 76% of all mobile app revenues in 2011

Apple will capture 76% of all mobile app revenues in 2011, according to a new report from IHS iSuppli. The research firm is projecting Apple’s App Store revenues for iPhone, iPod touch, and iPad apps to balloon to US.91 billion in calendar 2011, up 63.4% from the .78 billion reported for 2010. All told, IHS iSuppli projects total mobile app sales of .8 billion, “with the Apple App Store projected to eat up a gargantuan three-quarters share of the total market.”

The company is looking at four major online app markets for its figures, including Apple’s App Store, Google’s Android dell d630 battery Marketplace, Nokia’s Ovi Store, and Research In Motion’s BlackBerry App World.

If mobile apps sales hit the .8 billion level, it would represent a 77.7% increase from the year before, when total revenues were .1 billion. Total revenues for 2009 were just 0.6 million, with 2008 being the first year iSuppli tracked this data. The App Store was effectively the only game in town in 2008, with some 6 million in revenue.

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As you can see in the chart above, IHS iSuppli is projecting that mobile apps will continue to grow at a brisk clip. The firm said it expects .6 billion in revenue in 2012, .9 billion in 2013, and .3 billion in 2014. The company said that other online stores could come in and affect the market in future years, including a viable presence by Microsoft if its Windows Phone 7 platform finds traction.

Driving that growth will be Apple’s App Store, according to the report. “Given that Apple devices such as the iPhone, iPod Hp probook 4510s battery and iPad are the market leaders in their field,” iSuppli wrote, “the company’s App Store is expected to take in 76 percent of revenue this year and retain 60 percent market share by 2014, despite efforts by the other stores to match Apple’s ability to monetize its users.”

The firm added, “Apple also will lead the way with revenue gained from in-app purchases—or additional purchases made within a paid application, such as bonus game levels—which will serve as a key growth driver for revenue up to 2014.”

Google will also put in nice effort for second place. iSuppli said that Google’s Android Marketplace sales should rise 295.4% to hit the 5 million market in 2011. Coming in third will be RIM’s BlackBerry App World with 9 million. Nokia’s Ovi Store will see 1 million in revenue.

“Both the RIM and Nokia app dell vostro 1500 battery stores will continue over the next few years to be relegated to the two lower positions as Apple and Google remain the dominant players,” the company wrote.

All these dollars mean huge app download numbers, too, especially with the vast majority of downloads continuing to be free and ad-supported apps. iSuppli projects that total app downloads will almost double (growing faster than revenues) to 18.1 billion, compared to 9.5 billion in 2010.

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Forecast the Tipping Point – How to Capture the Wave of Opportunity

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Forecast the Tipping Point – How to Capture the Wave of Opportunity

As more and more companies adopt the new technology, market momentum starts taking on a life of its own. At this point you want to be able to forecast when the tipping point will occur, so you will be well positioned to take advantage of it. The tipping point is when the benefits of adopting the discontinuous innovation overcome the pain cause by not adopting it. It is the moment in time when adoption becomes inevitable and anyone who doesn’t adopt will be left behind.

In his fascinating book, The Tipping Point, Malcolm Gladwell makes three key points about what causes people to change, which has important implications for selling up the technology adoption curve.

Change is contagious.
Once people see he early adopters enjoying the benefits of a new technology, they are going to want to enjoy them, too. Ask your early adopters for testimonials describing the superiority of your solution. Many early adopters expect a lot of special services. They know that your success depends on their satisfaction, so they use it as leverage to get you to do a lot of extra work for them for free. Make sure that in return they will write you testimonial letters and allow you to bring other customers to see the successfully implemented solution. A reference base will be critical to your success when the market takes off.

Little causes can have big effects.
The market drivers that cause the market to accelerate can often be small changes that happen at the right time. Thanks to your market perspective, you are more likely to recognize the little causes that end up tipping the market. Market analysts rarely pick up little causes. You have to be close to the customer to figure out the real reasons that cause the new solution to work. Once you do recognize them, use them to map how the market will evolve, so you can anticipate each new wave of prospects.

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Change happens in a hurry.
When the market takes off, you want to be ready. Ideally you will be actively working accounts before your prospect start their decision making process. If you have anticipated who needs the solution correctly, you might be the first one to approach the prospect with the technology’s value. Being first is a big advantage, especially as the market develops and becomes more competitive.

Geoffrey Moore identifies this stage of market development as the “tornado” in his book, Inside the Tornado. This is “when demand dramatically outstrips supply and a huge backlog of customers appear overnight… It represents a massive sale opportunity in and of itself, it also represents an even larger follow-on market opportunity.” In other words, it is an extraordinary sales opportunity that you don’t want to miss because you aren’t ready for it.

To forecast the tipping point, you estimate how long it will take for your early adopters to implement their first projects successfully. Then you project the same amount of time into the future and divide by two. This should give you a rough estimate of the tipping point for your solution.

Market analysts make their living predicting the future, so they are a good source for statistics about market adoption. However, a more practical and reliable source of information may be the observation of your prospects’ behavior. As the market evolves from visionary, early adopters to the more practical and pragmatic early majority buyers, you are getting closer to the tipping point. As prospects’ adoption motivators change from building competitive advantage or developing new markets to improving productivity and performance, the market is gaining momentum. When prospects start asking you more questions about where your solution has been successfully implemented and what were the measurable results it produced, you can be sure that the tipping point is drawing closer.

Janice Lawrence has advised leading edge technology companies for the past two decades on how to sell innovative technology. Follow her Sell Results Blog [http://blog.sellresults.com/]

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Strategic Marketing: Customer and Competition

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Strategic Marketing: Customer and Competition

Copyright (c) 2008 Christian Fea

To begin an effective strategic marketing strategy, it is imperative to know your customer, as well as your competition. Knowing what your target audience is, and knowing who your target customer is, will be the first step towards developing a marketing strategy. Once you have identified your audience, you can then begin to tailor your marketing strategy, including your collaborative marketing efforts.

Who is your customer?

You can start by making a series of imaginary profiles of your potential clients and customers, asking specific questions such as:

- What is the age range of my potential clients?

- What is their income range/

- What are their lifestyles and hobbies?

Depending on the product you are marketing, your phantom client profile will vary. The motivation here is to think of the customer as an individual, rather than as an amorphous group of unknown clients. Once you identify a potential client profile, it will be a more natural process to tailor a marketing scheme.

An effective marketing plan begins with thinking specifically in terms of whom your market is, and who you are trying to entice to use your products and services. An advertisement, email or website display will vary greatly depending on whether you are targeting college age, financially conservative students, middle income families with small children, or single, young professional adults. The same series of advertisements is likely to appeal to a diverse variety of clients than a variety of ads tailored specifically to reach an audience. The same product may very well be suitable for a variety of clients, but the same product is less likely to sell to a varied consumer base with the same marketing strategy.

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Don’t reinvent the wheel

Knowledge of your competitors’ marketing scheme and how they market their products is almost as important as being able to identify your prospective clients. There is a lot to be learned from studying a competitor, especially if they are a well established business with a solid marketing strategy.

Marketing is the way to get your products noticedthis is why it is an essential aspect to a successful business. If nobody knows about you, how can they purchase your wonderful goods and services?

Build upon what has proven successful

If you know of a business in your industry that has catchy marketing ads, it is a good idea to try to understand what they have done to be successful. This is important for two reasons: you don’t want to exactly replicate another marketing strategy, and you want your advertisements to stand apart from what is already being produced. This will help you to develop and tailor your marketing scheme to your target audience, in a way that is different from your competitionand get you noticed!

Awareness of how similar businesses in your industry approach marketing will help you develop the edge you need to target your own clients. Intimate knowledge of who these prospective clients are will set you in the right direction for developing a successful marketing strategy that is unique and specific to your business. Knowing your target market, and how the market is targeted by others in your industry, will put your business on a successful path for growth and recognition. Based upon this knowledge, you can even choose a synergistic competitor and create a collaboration marketing campaign.

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Stock Market Investing – Should You Listen To The Experts?

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Stock Market Investing – Should You Listen To The Experts?

One of the first things people do when they start becoming interested in stock market investing is to seek out advice from other people to see where the overall market is heading. So they will often watch the financial news channels and learn more about the state of the economy in the financial pages of their newspaper or on the news. However should you really pay attention to these opinions?

Well I’ve been investing in stocks for several years now and my own view is that at least 99% of these opinions should be disregarded. The simple fact is that everyone has an opinion on the future direction of the market. Some people think we are heading for a double dip recession, some people think the markets will drift around their current levels for several months, and some people think the markets will make new highs later in the year. 

The reality is that at the end of the day no-one really knows where the markets are headed. I certainly don’t. However you don’t really need to. If you concentrate on the fundamentals of the stocks on your shortlist, there will be times when the wider market falls (like it did recently) and you will have opportunities to start accumulating high quality stocks (ie those that are increasing both their earnings and dividends each year) at bargain levels. 

If you listen to the experts you would never buy any stocks because often when the markets are falling and bargains start presenting themselves, the financial media are full of ‘experts’ telling us how much the markets are likely to fall, and warning of impending doom ahead. You simply have to make your own mind up and try to block out the views of the so-called experts. There are a small handful of people who’s opinion may be worth listening to, but on the whole most people simply do not know where the stock markets are heading. 

The same can be said about analysts who issue reports on individual companies. A common joke amongst traders is that if a broker advises clients to sell shares in a specific company, it’s worth buying them, and vice versa if they advise people to buy shares in a company. The reason why is because of how often they get it completely wrong. You only have to the look at the collapse of the banks for evidence of this, because many analysts were issuing buy reports at various stages of the collapse, and all the time the prices just kept falling and falling.

So what I’m basically saying is that you shouldn’t take too much notice of what all the experts are saying, because they are very often wrong. Make your own mind up and only buy shares when the time is right, ie when they start trading well below fair value. That way you can only blame yourself if you fail to make money from your investments.

Cash Gifting Scheme – Marketing & Earning Money Today $$$

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Cash Gifting Scheme – Marketing & Earning Money Today $ $ $

Cash Gifting Scheme, You might be thinking that cash gifting is when you put money in a birthday or holiday card and give it to your loved one. Well, that is one definition of cash gifting. But there has recently been a proven method to making money that involves giving the gift of money and receiving a great deal back in return. Sounds too good to be true, doesn’t it?

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Cash gifting is an actual program to make money that does work for many people. However, you should be careful that you are dealing with a reputable program that will give you the results you are after. When you are involved with a good cash gifting program you will find some things in common.

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The first thing that is included with a good cash gifting program is a quality mentor program. The mentor is very important to your success in cash gifting. Many people are not familiar with the methods that are involved with Internet promotion and marketing and will need some guidance. A good mentor will take you through each step of the program and guide you towards your success. The methods that are used can be explained to you in a variety of ways. You can take advantage of online tutorials and reading material that will show you step by step how to work your business.

You should also look for a program that allows you to promote your cash gifting program in offline and online methods. Some programs will only allow you to work offline for your business. You will be limiting your opportunities by not investigating the methods for Internet marketing. When you investigate a program thoroughly you will find the rules of the program you are becoming involved with.

Check the reputation of the program and the site that you are dealing with. There are many people online that are out to separate you from your money and you will want to be sure that you are dealing with someone who is reputable. They should be able to show you proof of their successful program.

A cash gifting program does not require you to sell a product. If you are looking at a program that is calling itself cash gifting and it requires you to sell a product, then you are not dealing with cash gifting. What you are probably looking at is a multi level marketing scheme. This is something that you will want to stay away from. Many people have faced disappointments with these types of programs.

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Your cash gifting program should also have a level playing field for all members of the program. If there are people on a tiered level you are not dealing with a true cash gifting program. All members of cash gifting are on the same level and will each have the same opportunity as every other member.

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